Eppi Design
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eBay / Email Marketing

THE AGENCY / Triad Retail Media

THE CLIENT / eBay

THE BRIEF / Create an email marketing design framework to help express eBay's new brand position which stands on four pillars—Real, Spirited, Dependable, and Smart.      

THE SOLUTION / After researching eBay's global email marketing use cases, audience segments, and funnel structure, I crafted a design framework to help designers create marketing emails rapidly but still have the flexibility to market the brand in fresh ways.    

THE OUTCOME / In using the new design framework, designers and developers are much more efficient and executive approvals and alignment is much smoother. There's a better sense of design consistency as well across all global eBay email communications.               

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Karlie Kloss Redecorates with eBay  /  #eBayUnboxed

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Marketing is a contest for people's attention.

Marketing is a contest for people's attention.

— Seth Godin

 

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