Eppi Design
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eBay / Homepage Billboard

THE AGENCY / Triad Retail Media

THE CLIENT / eBay

THE BRIEF / Take eBay's 'Shop the World' concept/campaign and translate it into the homepage's top placement (the homepage billboard). Market various efforts depending on business needs in this fashion.       

THE SOLUTION / I helped translate the campaign's beautiful TV spot (by GS&P) into functional marketing homepage billboards.      

THE OUTCOME / The homepage billboards performed well and eBay's first global integrated marketing effort across all channels was a huge success.  

"Shop the World" spot by GS&P

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We’ve never gone out to the customer with one single message at the same time. All of the creative across markets is the same creative concept and the same key message.

We’ve never gone out to the customer with one single message at the same time. All of the creative across markets is the same creative concept and the same key message.

— Richelle Parham, (former) eBay CMO

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