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eBay / Homepage Billboard

THE ASK /  Take eBay's 'Shop the World' concept/campaign and translate it into the homepage's top placement, the homepage top billboard. Market various efforts depending on business needs in this fashion.       

THE SOLUTION /  We translated the campaign's beautiful TV spot by GS&P into functional marketing homepage billboards.      

THE OUTCOME /  The homepage billboards performed well and eBay's first global integrated marketing effort across all channels was a huge success.  

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We’ve never gone out to the customer with one single message at the same time. All of the creative across markets is the same creative concept and the same key message.

We’ve never gone out to the customer with one single message at the same time. All of the creative across markets is the same creative concept and the same key message.

— Richelle Parham, (former) eBay CMO

"Shop the World" spot by Goodby Silverstein & Partners

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