THE AGENCY / Eppi Design (in collaboration with Guerilla Wanderers)
THE CLIENT / Hitachi
THE BRIEF / Create a brand campaign that riffs off of the Hitachi BladeSymphony commercial created by Guerilla Wanderers. The print collateral will be distributed across the U.S., a new market for BladeSymphony.
THE SOLUTION / I created a clean visual language that plays off of sharp graphical angles, modern typography, and a classical color palette of black and white.
THE OUTCOME / The U.S. BladeSymphony launch was a success. Hitachi's marketing leadership was thrilled with the integrated campaign work and how it was received by their target audience.