Eppi Design
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Hitachi / Campaign

THE AGENCY / Eppi Design (in collaboration with Guerilla Wanderers)

THE CLIENT / Hitachi

THE BRIEF / Create a brand campaign that riffs off of the Hitachi BladeSymphony commercial created by Guerilla Wanderers. The print collateral will be distributed across the U.S., a new market for BladeSymphony.

THE SOLUTION / I created a clean visual language that plays off of sharp graphical angles, modern typography, and a classical color palette of black and white.  

THE OUTCOME / The U.S. BladeSymphony launch was a success. Hitachi's marketing leadership was thrilled with the integrated campaign work and how it was received by their target audience.   

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'BladeSymphony' spot by Guerilla Wanderers

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