THE BRIEF / Create a logo and brand identity system to resonate with the sports car enthusiast community. The brand should feel high-end and elegant yet performance oriented and powerful. MadPSI designs/produces world-class sports car parts.
THE SOLUTION / After researching the space I realized that it is possible to blend power with elegance much like an Italian sports car does. The key is to focus on the details and make sure every design decision has a good reason behind it. I used a wide, geometric font that conveys strength and power for the logotype. A sporty orange finish and crisp graphical layouts make for a clean brand aesthetic that communicates well with it's audience.
THE OUTCOME / The client was very happy with the brand work as were his loyal customers.
Our products must have the very best design, the very best craftsmanship, the very best materials, the very best quality, and the very best functionality.