THE BRIEF / Give the brand a facelift. Make it feel more feminine and fashion-oriented. Redesign the homepage to focus on converting window-shoppers into 'Shine Insider' members.
THE SOLUTION / After researching the hot 'subscription-box-industry' and Rocksbox's target market, I began the brand refresh. I used elegant typography, playful colors, and fashion-esque photography to reenergize the brand. The homepage led the audience through a strategic sales pitch to motivate users to become 'Shine Insiders.' The overall look/feel was intentionally editorial to hit on that high-end (yet attainable) fashion magazine vibe.
THE OUTCOME / Their homepage performance saw a lift and the brand refresh served as a nice stepping stone to help Rocksbox get to where it is today.
The most alluring thing a woman can have is confidence.