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Rocksbox / Branding Refresh + Web Design

THE ASK /  Give the brand a facelift. Make it feel more feminine and fashion-oriented. Redesign the homepage to focus on converting window-shoppers into 'Shine Insider' members.         

THE SOLUTION /  After researching the hot industry of subscription boxes, we dove into the project to give Rocksbox a proper brand refresh. We added touches of timeless fashion through typography and color details. The homepage led the audience through a strategic pitch to become a 'Shine Insider.' The overall, look/feel was intentionally editorial to hit on that high-end fashion magazine vibe.                

THE OUTCOME /  Their homepage performance saw a lift and the brand refresh served as a nice stepping stone to where the Rocksbox brand is today. 

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The most alluring thing a woman can have is confidence.

The most alluring thing a woman can have is confidence.

— Beyoncé

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