THE ASK / Give the brand a facelift. Make it feel more feminine and fashion-oriented. Redesign the homepage to focus on converting window-shoppers into 'Shine Insider' members.
THE SOLUTION / After researching the hot industry of subscription boxes, we dove into the project to give Rocksbox a proper brand refresh. We added touches of timeless fashion through typography and color details. The homepage led the audience through a strategic pitch to become a 'Shine Insider.' The overall, look/feel was intentionally editorial to hit on that high-end fashion magazine vibe.
THE OUTCOME / Their homepage performance saw a lift and the brand refresh served as a nice stepping stone to where the Rocksbox brand is today.
The most alluring thing a woman can have is confidence.