THE ASK / Create a brand identity that stands out in the landscaping industry. Bring a fresh and modern vibe to the company's image while hitting on the humanity of craftsmanship.
THE SOLUTION / I helped the company land on the name 'The Green Guys' because of its dual nature. On one side, 'Green' speaks to being environmentally-friendly and on the other, it describes the brands primary color in a fun, 'human' way. All the creative work, including the fully-responsive website, feature a fresh/modern look with touches of humanity through the use of authentic photography.
THE OUTCOME / The Green Guys' new branding/website reflected them so well that they started getting opportunities to work on larger residential and commercial projects (in the Bay Area). They even landed a few massive accounts.
Our new branding and website helped us reach "next-level" success. High-end potential clients are taking us seriously. We're now landing 500K-type projects!