THE BRIEF /Wear multiple 'design hats' while leading a team of creatives who support Treat's marketing efforts across various channels. Treat was Shutterfly's greeting card brand.
THE SOLUTION /I helped create a brand expression system to inform the look and feel of all creative assets. I led photoshoots, art direction, and design for email marketing/CRM, social media, web design, print collateral, and more.
THE OUTCOME / The business experienced big growth (50%+ YOY growth) after the brand refresh.
Thoughtfulness at your fingertips / Short Video
Love this site, love the greeting cards, love the ability to customize with my own pictures. Love, love, love!