THE BRIEF / Execute a branding refresh and redesign a website. Goal was to reposition the company image to feel more innovative, modern, and trustworthy. Ultimately, to land more IVF clinics to partner with Univfy.
THE SOLUTION /I researched the industry and the audience mindset before completing a thorough branding refresh. I provided a simple brand style guide, tone of voice for copy, and fully-responsive website. I also established a consistent look/feel for print collateral (brochures, business stationery, and event booth designs).
THE OUTCOME /Univfy has experienced many successes after the rebrand work such as an award from the industry's leader, The Bump. They've also gained positive momentum by landing new IVF clinic partnerships.
Univfy wins The Bump's, Best of Baby Tech Award, for fertility and pregnancy.