THE ASK / Create a logo and brand identity system to resonate with the Sneakerhead community. It should also appeal to Hipsters and Hip Hop Heads. The band identity was for an influencer's blog wear folks can showoff their kicks and outfits.
THE SOLUTION / We took the name of the company, 'Wear Your Kicks,' and artfully visualized it with hand-drawn typography in the shape of a sneaker silhouette. Using an abstract version of that same silhouette, we created a black-on-black, urban looking background pattern that takes cues from the 'elephant print' found on iconic Air Jordan shoes.
THE OUTCOME / The client and Sneakerhead community loved the work.