THE BRIEF / Create a logo and brand identity system to resonate with the Sneakerhead community. The brand should also appeal to Hipsters and Hip Hop Heads. This branding project was for an influencer's blog where folks could post pictures to showoff their kicks and streetwear.
THE SOLUTION /I took the name of the company, 'Wear Your Kicks,' and artfully visualized it via hand-drawn typography in the shape of a sneaker silhouette. Using an abstract version of that same silhouette, I created a black-on-black, urban looking background pattern that takes cues from the 'elephant print' found on iconic Air Jordan shoes.
THE OUTCOME /The client and Sneakerhead community liked the final brand identity.