THE BRIEF / Create a logo and brand identity system that makes a strong first impression while evoking a sense of modern elegance. ZIA is a Bay Area law firm.
THE SOLUTION / After researching the industry I found that most attorneys follow a very similar design aesthetic for their branding—traditional serif font, navy blue or black colors, and abstract stock photography. I wanted to do something fresh and different to help ZIA standout. Modern typography, authentic photography, and striking layouts (with plenty of whitespace), added up to a crisp looking identity for this sharp law firm.
THE OUTCOME / The client was thrilled with the brand work and his business cards even got featured on a few design blogs.