THE ASK / Create a logo and brand identity system that makes a strong first impression while evoking a sense of modern elegance. ZIA is a Bay Area law firm.
THE SOLUTION / After researching the industry we found that most attorneys follow a very similar design aesthetic for their branding—traditional serif font, navy blue or black colors, and abstract stock photography. We wanted to do something fresh and different to help ZIA standout. Modern typography, authentic photography, and striking layouts (with plenty of whitespace), added up to a crisp looking identity for this sharp law firm.
THE OUTCOME / The client was thrilled with the brand work and his business cards even got featured on a few design blogs.